Done-for-you templates

Strategy toolkits used by serious operators.

Stop staring at a blank page. Each template is a research-grade workbook in Word, Excel, and PowerPoint — ready to drop your inputs into and present the same afternoon.

Instant download after checkout Editable Word, Excel & PowerPoint Free lifetime updates 30-day refund

Four templates. Pick what you need.

Or grab the bundle below and save 35%.

SWOT Analysis Template

Turn a generic 2×2 into a real strategy decision.

Word Excel PowerPoint
$19
One-time · Lifetime updates
  • 4-quadrant grid with prompts that prevent generic bullets
  • Excel scoring sheet with Impact × Confidence weighting
  • Cross matrix (S–O, S–T, W–O, W–T)
  • Worked example included
  • 6-slide pitch-ready PowerPoint
Buy now — $19

Customer Persona Builder

Interviews, surveys, and one-pagers that actually get used.

Word Excel PowerPoint
$24
One-time · Lifetime updates
  • 45-min interview guide + recruiting cheat sheet
  • JTBD framework, empathy map, anti-persona
  • Excel: Quote Bank + Multi-respondent classifier
  • Worked example: "Ops Director Diana"
  • 9-slide deck with journey map + messaging do's/don'ts
Buy now — $24

TAM · SAM · SOM Workbook

Market sizing that survives a serious second question.

Word PowerPoint
$19
One-time · Lifetime updates
  • Top-down + bottom-up sizing methods
  • Triangulation, sources log, sensitivity analysis
  • Worked example: FleetTrack telematics ($705M → $13M)
  • "5 mistakes that kill credibility" reference
  • 8-slide investor-ready deck
Buy now — $19

Founder's Strategy Bundle — all four templates

Everything above. Same files, single download, one price. Most teams buy the bundle once they see the list — it costs less than two-and-a-half templates separately.

Includes: SWOT · Competitor Toolkit · Persona Builder · TAM/SAM/SOM
Save $32 · Lifetime updates
$59 $91 individually Get the bundle — $59

How it works

Pick, pay, download, present.

1

Pick your template

Choose a single template or the bundle. No account required.

2

Pay securely

Stripe checkout. One-time payment. No subscription.

3

Download instantly

All editable files (Word, Excel, PowerPoint) sent at once.

4

Use forever

Edit, re-brand, and reuse across projects. Lifetime updates included.

Built by people who deliver this work for a living.

The same frameworks we use in our consulting projects — packaged so you can run them yourself.

470+Research projects delivered
100+Countries covered
2018Year founded
30 daysRefund window

"We used the SWOT and competitor templates to align the leadership team in one afternoon — work that previously took us a week of meetings."

— Operations director, B2B SaaS (referenced with permission)

Frequently asked questions

Are the files actually editable?

Yes. You get the source Word (.docx), Excel (.xlsx), and PowerPoint (.pptx) files — not PDFs. Re-brand them, share them with colleagues, and reuse across projects.

Can I use these for client work?

Yes — single-user license includes use for your own clients. Re-selling the templates as your own product is not permitted. For agency-wide licensing, contact us.

What software do I need?

Microsoft Office, Google Workspace, or any compatible suite. Word, Excel, and PowerPoint files all open cleanly in Google Docs / Sheets / Slides.

Are the files identical on Etsy / Creative Market / Template.net?

Yes — the source files are the same. The difference is delivery: direct customers and Gumroad buyers get free lifetime updates pushed automatically. Marketplace buyers will need to repurchase to get future versions.

What if it's not what I expected?

Email us within 30 days for a full refund. No forms, no questions. (Marketplace refunds follow that marketplace's policy.)

Do you update the templates?

Yes. Anyone who has bought direct or via Gumroad gets free lifetime updates as we add prompts, examples, and improvements. Updates land in your email.

I need something more bespoke — can you help?

Yes. We deliver custom market research and strategy projects. Get in touch and we'll scope it.

Skip the blank page.

Four frameworks. Eleven files. One bundle. Instant download.

Get the bundle — $59