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Customer & Demographics

Who is your target customer?

We primarily serve startups and small-to-medium businesses (SMBs) across various industries who need reliable market data to make informed strategic decisions. Our clients range from solopreneurs to companies with 250+ employees.

Typical clients: Founders, Product Managers, Marketing Directors

Our ideal customers are typically:

  • Age: 25-55 (decision-makers)
  • Education: 70% have at least a bachelor's degree
  • Income: Businesses with $50k-$5M annual revenue
  • Location: Primarily Africa, North America and Europe, but serving globally
  • Behavior: Data-driven, growth-focused, value expertise over price alone

Most clients report trying one or more of these approaches before working with us:

  1. DIY online research (Google searches, free reports)
  2. Purchasing expensive industry reports ($3k-$10k)
  3. Hiring general freelancers without research expertise
  4. Making decisions without adequate data (highest risk)

We bridge the gap between these options by providing affordable, customized research.

Product & Service

We help clients overcome three critical challenges:

Uncertainty: Validate business ideas before investing significant resources
Competition: Understand competitive landscapes and identify differentiation opportunities
Growth Barriers: Identify and overcome obstacles to market entry or expansion

Three key differentiators:

Feature Competitors Primestart
Price Point $5k+ for quality research $500-$3,000 range
Turnaround Time 4-8 weeks typical 1-3 weeks standard
Approach Generic templates Fully customized

Based on client feedback, the primary reasons for attrition are:

45% - No longer need research
30% - Budget constraints
15% - Found cheaper alternative
10% - Quality concerns

Note: Our actual attrition rate is below 8% annually, with many clients returning for multiple projects.

Pricing

Our pricing is project-based and depends on scope, but here are typical ranges:

Basic Research

$500-$1,500

  • Secondary research
  • Competitive analysis
  • 10-15 page report
  • 1-week delivery
Comprehensive Study

$1,500-$3,000

  • Primary + secondary research
  • Custom survey design
  • 30+ page report
  • 2-3 week delivery

Contact us for exact pricing based on your specific needs.

Yes! We offer several flexible pricing options:

  • Retainer clients (3+ projects) 10-15% off
  • Startup package (market validation + competitive analysis) Bundle discount
  • Non-profit organizations 15% off

Market & Competition

The three most significant trends we're tracking:

AI-Assisted Analysis

Machine learning helps process large datasets faster while maintaining human oversight for nuanced insights.

Real-Time Data

Clients increasingly expect continuously updated dashboards rather than static reports.

ROI-Focused Research

More emphasis on connecting insights directly to revenue opportunities and cost savings.

We've identified three key underserved needs:

Speed

Most research firms take 4-8 weeks. We deliver in 1-3 weeks without sacrificing quality.

Affordability

Enterprise-grade insights at SMB-friendly prices (60-80% less than traditional firms).

Practicality

We focus on actionable recommendations rather than just data presentation.

Still Have Questions?

Our research specialists are ready to provide detailed answers and help you determine the best solution for your needs.

Contact Our Team